Super Magic
Taste

Made with genuine love in Toronto, Super Magic Taste creates ingredient-focused sauce and has fun doing it.

I was tasked with creating a fun, and artistic-forward visual identity to match the quality and taste of their products. The organic illustration style showcases the ingredients found in each sauce. They’re paired with an energetic and quirky logo, set in Soulcraft - a variable font inspired by hand-drawn sans-serifs.

Brand Identity · illustration · Packaging · Digital design

Credits: PHOTOGRAPHY by Eugenia Zykova